Our Story
Experience the Ultimate K-Beauty Selection in NYC's KTOWN
H ART, established in 2023, is a passionate purveyor of the hottest K-Beauty trends, right here in the heart of Manhattan, New York City.
We source directly from the top K-Beauty brands, keeping our finger on the pulse of what's trending in Seoul's vibrant beauty scene.
Authenticity is our promise
We understand the importance of genuine products. Here at H ART, we take pride in offering only authentic K-Beauty from trusted brands. We have established, direct relationships with our suppliers, ensuring the quality and legitimacy of every item on our shelves. Our commitment to authenticity is unwavering. We wouldn't know where to begin searching for those fake, cheap imitations!
More than just a store, we're an experience.
Immerse yourself in the world of K-Beauty at our convenient locations in Manhattan's KTown and Columbia University. Our friendly staff is there to guide you through the latest trends and help you discover the perfect products for your unique skin concerns.