Our Story

Experience the Ultimate K-Beauty Selection in NYC's KTOWN

H ART, established in 2023, is a passionate purveyor of the hottest K-Beauty trends, right here in the heart of Manhattan, New York City. We're dedicated to bringing you the most up-to-date and innovative Korean beauty products, so you can achieve that coveted dewy, radiant complexion and effortless style.

We source directly from the top K-Beauty brands, keeping our finger on the pulse of what's trending in Seoul's vibrant beauty scene. This ensures you have access to the latest fan favorite skincare products and innovative makeup formulas all before they hit the mainstream.

Authenticity is our promise

We understand the importance of genuine products. Here at H ART, we take pride in offering only authentic K-Beauty from trusted brands. We have established, direct relationships with our suppliers, ensuring the quality and legitimacy of every item on our shelves. Our commitment to authenticity is unwavering. We wouldn't know where to begin searching for those fake, cheap imitations!

?How can we enhance the in-store experience?How satisfied are our customers?Are we offering the latest and most innovative K-Beauty trends

More than just a store, we're an experience.

Immerse yourself in the world of K-Beauty at our convenient locations in Manhattan's KTown and Columbia University. Our friendly staff is there to guide you through the latest trends and help you discover the perfect products for your unique skin concerns.